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How automation changes the economics of managing WordPress at scale

Kinsta®·Joel Olawanle·about 1 month ago
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WordPress agency growth can be as simple as winning a new client, adding a site to your portfolio, and including it on your update schedule. This scales as you gain more clients, but while a handful of sites are manageable, a bigger portfolio means your time and resources become scarce. This scaling trap means revenue grows alongside the operational load, unless you’ve built automation into the foundation of how your business runs. In this post, we look at what manual WordPress management actually costs, what automation covers at every layer of your stack, and how your business economics change when routine work no longer depends on a person to execute it. The real cost of managing WordPress sites manually Ask an agency owner what managing multiple WordPress sites involves, and they list the visible work. What they often miss is how each of those tasks multiplies across every site in a portfolio per week, and the real monetary cost.…

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