Avishai Abrahami did not mince words. In a message posted to X and sent to every Wix employee on May 28, the co-founder and chief executive announced the elimination of roughly 1,000 positions. That equals 20 percent of the company’s global headcount. The decision marks the largest workforce reduction in Wix’s history. And it arrives at a moment when two powerful forces converge on the Israeli software maker. One is macroeconomic. The Israeli shekel has strengthened sharply against the dollar. It rose about 14 percent in 2025 and another 7 percent in the first five months of 2026, according to The Next Web . A very meaningful portion of Wix’s costs sit in shekels. Revenue flows mostly in dollars. The mismatch creates structural pressure. Abrahami called it exactly that in his note. The second force runs deeper. AI capabilities have advanced at startling speed.…