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Apple at 50: Gil Amelio, the CEO who brought back Steve Jobs

AppleInsider·William Gallagher·about 1 month ago
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Gil Amelio had the shortest reign of all Apple CEOs, but maybe the greatest impact as, practically despite himself, he set the stage for how the company would survive. Gil Amelio is yet another Apple CEO who has never had the profile of Tim Cook , Steve Jobs , or John Sculley . If he's remembered for his time running Apple, it is because he had the firm acquire NeXT and so was responsible for Steve Jobs returning to Apple. Long time AppleInsider readers may also remember that Jobs successfully worked to oust Amelio from the role. But what's not even that well known is that Jobs may even have been taking revenge. Before Amelio was Apple's CEO In 1995, Gil Amelio was the CEO of National Semiconductor and during his four years there had basically saved the company. It had been struggling in much the same way Apple was at this time, but Amelio had brought it back into profit. That may well be why he was invited to join Apple's board by then-CEO Michael Spindler .…

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