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EXCLUSIVE: New Era Drops New Atlassian Williams Formula 1 Team Miami Collection

WWD·Kanika Talwar·about 1 month ago
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New Era and Williams Atlassian Formula 1 team have teamed up to create a Miami Grand Prix collection for the upcoming race. Inspired by the scenic Ocean Drive hues of Miami , the new collection features a navy short-sleeve button-down shirt with the Miami landscape, T-shirts with gradient purple-to-pink sunset colors, posters, key chains and signature New Era navy 9Forty M-crown A-frame caps for drivers Carlos Sainz and Alex Albon. Luke Timmins, director of merchandise and licensing at Atlassian Williams Formula 1 team, sat down in an exclusive interview to discuss the new partnership with New Era and the new collection. You May Also Like LEWIS GANT “We’re on a mission to get back to the front of the grid in every area — from on-track performance to fan activation and activity,” Timmins told WWD. “Our team is a real hub of innovation, with lots of people testing new things and pushing the limits of what’s possible. That thinking shaped the way we thought about our Teamwear partnership with New Era.…

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