Goop Kitchen brings delivery-focused concept to NYC

2026-04-20

Goop Kitchen launches in New York City's Manhattan and Brooklyn boroughs this week, introducing its clean takeout and delivery-first concept to the East Coast in a campaign called "Made for New York." The campaign, featuring figures such as New York Liberty's Jonquel Jones and ballet dancer Jovani Furlan in wild postings followed by a social media push, highlights the city's dynamic lifestyle. The brand, founded by Gwyneth Paltrow, plans to expand to East Williamsburg, the Upper East Side and Flatiron.

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