Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google to research topics and find answers, meaning low or unranked pages are largely invisible to platforms such as ChatGPT, Perplexity, Gemini, and others. Here are the top SEO tactics to elevate genAI mentions and citations. Keyword research To date, genAI platforms provide no prompt data. We have no definitive info on how consumers discover brands or products on those platforms. Keyword research remains the primary source for how online consumers decide to buy. Third-party tools can organize keywords by intent , offering clues for targeting prospects at every step of their research. Keyword gaps identify what’s missing on a site to attract would-be customers. Prompts are longer than traditional search queries and, anecdotally, wildly unpredictable. Yet higher-level keyword optimization informs content and landing pages that cater to shoppers’ needs.…