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How Healthcare Brands Can Help Bridge the Gap Between Misinformation Online and Proven Clinical Data - Hill Holiday

Hill Holiday·jeronimo·about 1 month ago
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Meet Jane. She was just diagnosed with a chronic condition, and now she’s leaving her doctor’s office with a prescription and a lot of complex information that’s not super easy to understand. Like many of us, Jane immediately turns to the internet and social media to find answers and support. Instantly her feeds are flooded with algorithm-fueled influencer posts and videos about the potential causes of and cures for her condition Jane is not alone. According to a New York Times trend report, “People are increasingly turning to the internet to find answers to their common questions, and healthcare is no exception.” The report cites CDC research that 61% of American adults have looked for health or medical information online. The information they are finding online, especially on social media, however, may not always be accurate. According to a new study from University of Chicago , around 44% of health-related TikTok videos contained non-factual information.…

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