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A practical guide to JSON-LD Product schema for AI shopping agents

DEV Community·arnaud BUISINE·18 days ago
#Caw4R3dO
#seo#ai#web#product#schema#agents
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AI shopping is real now. ChatGPT, Perplexity, Gemini and Claude all recommend products in their answers. If you run an e-commerce store, you've probably wondered whether your products even show up. Spoiler: probably not. After scanning ~500 stores at MerchantStamp, the average store scores 34/100 on AI-readiness. The most common gap, by far, is incomplete JSON-LD Product schema. This is a practical guide to fixing that — written for developers shipping e-commerce sites who want to be visible to AI agents without becoming a structured-data expert. Why AI agents need JSON-LD specifically AI shopping agents don't crawl your site like Google does. They prefer two sources, in order: Product feeds (Google Merchant, manufacturer feeds, marketplace APIs) JSON-LD Product schema embedded on the page If both exist and agree, your product is a candidate for recommendation. If they disagree, the agent down-weights the product (trust loss). If neither exists, you're invisible.…

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