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Apple’s Siri Savior Mike Rockwell Eyes Exit as Ternus Braces for Talent Crisis
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Apple’s Siri Savior Mike Rockwell Eyes Exit as Ternus Braces for Talent Crisis

WebProNews·Name·about 1 month ago
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#siri#apple#rockwell#vision#ternus#article
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Mike Rockwell built Apple Vision Pro from scratch. Now he runs the Siri overhaul. But he’s thought about walking away. Bloomberg reports that Rockwell has considered leaving or shifting to an advisory role next year, according to people with knowledge of the matter. He has reservations about reporting to his new boss, software chief Craig Federighi. Rockwell wants a bigger say in Apple’s direction. Still, he’d stick around until the Siri upgrade ships. Bloomberg . This comes as John Ternus prepares to take over as CEO from Tim Cook in September. Ternus faces a retention test. Apple’s top ranks churn like never before. Vision Pro flopped on price and weight. Siri lags rivals. Apple Intelligence stumbled out the gate. Rockwell landed the Siri job in March 2025. Tim Cook had lost faith in AI head John Giannandrea’s product execution. Giannandrea shifted to research. Rockwell, VP of Vision Products Group, stepped in. He reports to Federighi now. A team member, Aimee Nugent, joined Siri too.…

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