You just spent a fortune and countless hours at a trade show. You have a stack of leads, but now the real work begins: follow-up. The manual grind of qualifying and emailing is overwhelming, and hot leads go cold while you’re stuck typing. What if your post-show campaign could run on autopilot, letting you focus on conversations that matter? The Multi-Touch Follow-Up Sequence: Your Automation Blueprint The core principle is a structured, timed email sequence. This isn’t just batch-and-blast. It’s a systematic campaign that nurtures and qualifies leads based on their behavior. Research shows leads are busy, need multiple reminders, and their interest levels vary wildly. A structured sequence allows you to systematically disqualify uninterested prospects, saving you from chasing ghosts, while automatically warming up the rest. The sequence is triggered the moment a lead is added to your "Post-Event Follow-Up" list in your CRM. For example, a marketing manager scans a badge.…