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Amazon’s Hidden Price Hikes: How California Unsealed Emails Exposing Vendor Bullying and Retailer Collusion
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Amazon’s Hidden Price Hikes: How California Unsealed Emails Exposing Vendor Bullying and Retailer Collusion

WebProNews·Name·about 1 month ago
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#amazon#vendors#bonta#prices#levi#article
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California Attorney General Rob Bonta dropped a bombshell last week. Newly public documents in a four-year antitrust battle lay bare Amazon’s alleged playbook for jacking up prices across the web. No more redactions. The evidence names names—Levi’s, Hanes, Scotts Miracle-Gro—and points fingers at rivals like Walmart, Target, and Home Depot. Boom. Consumers paid more. Amazon stayed low. Filed originally in September 2022 under California’s Unfair Competition Law and Cartwright Act, the suit claims Amazon’s dominance lets it dictate terms to vendors. Sell cheaper elsewhere? Face demotion in search results or outright bans from the platform. But the real twist emerged in February 2026: Bonta’s motion for a preliminary injunction, backed by a 16-page memo now mostly unredacted and hosted on DocumentCloud . Discovery unearthed emails, depositions, and slides showing Amazon didn’t just penalize. It orchestrated hikes. Take Levi’s Easy Khaki Classic Fit pants. Walmart listed them below Amazon’s price.…

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