I’ve always struggled with cold outreach as a designer.

Most of my messages sounded like:
“I can improve your UX”
“I help increase conversions”

→ basically ignored every time.

So I tried something different:
Instead of pitching directly, I started writing messages based on real observations from the website.

Example:

Before:
“I can help improve your UX”

After:
“I noticed your homepage has multiple entry points — I wasn’t sure where to go first”

That small shift made a huge difference.
More replies, more conversations.

The problem is… it takes time to do properly.

So I built a small tool to speed this up — it analyzes a site and generates messages based on actual insights.

Still early, but I’m curious:
👉 how do you approach outreach today?

Do you personalize everything or keep it more generic?

Happy to share the tool if anyone wants to try it.