Posted by on Monday, April 29 at 10:10 The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings.  In plain English it can make your SEO strategy or break it. Initially let’s identify where the Keyword Research can be helpful for our SEO. You need to think that the keyword research, the use of keywords is not a sprint, but a marathon. It is not a linear process but a circular process that always requires monitoring and revision if it’s necessary. SEO Audits for current website Let’s assume that you have a website that is poorly optimized (or it’s not optimized at all). It is necessary for you, to define your SEO strategy.…