If you’ve been paying attention over the past year, you’ve probably noticed that traditional “10 blue links” are no longer the only way people discover information. Today, Google shows AI-generated answers directly in results, and tools like ChatGPT, Claude, and Perplexity are changing how people discover information. Instead of clicking through multiple pages, users often get summarized answers, comparisons, or recommendations right away. That shift has introduced new terms to the conversation in addition to SEO: AEO and GEO. At a glance, they can seem confusing. Some guides treat them as completely different strategies. Others dismiss the newer terms as rebranded SEO . In reality, these concepts overlap, but they focus on different parts of how content is found, understood, and surfaced across both search engines and AI systems. Here’s the thing, though: most WordPress sites don’t fail at GEO or AEO because they misunderstood the acronyms.…