Taylor Swift has reportedly filed to trademark her voice and image, in a move that could give her legal standing against AI deepfakes . According to Reuters , the pop superstar submitted applications with the U.S. Patent and Trademark Office on Friday, for two audio files — "Hey, it’s Taylor Swift," and "Hey, it’s Taylor" — and an image of Swift onstage. The trademark owner is reportedly listed as Swift's TAS ​Rights Management. Hollywood star Matthew McConoughey made a similar move in January. It's a landmark moment of potential empowerment for Swift, who has been plagued with AI-generated deepfake videos and images over the last few years. In Jan. 2024, sexualised AI-generated images of Swift went viral on X, prompting hundreds of millions of views and fan outrage. In Aug. 2025, unauthorised chatbots on Meta impersonated Swift and other celebrities making sexual advances. The filing could also have political repercussions. In Aug.…