Apr 30, 2026 Raising the B-Corp bar Dr. Bronner’s CEO, David Bronner and President Michael Bronner Dr. Bronner’s CEO, David Bronner and President Michael Bronner Shaughn and John—Courtesy of Dr. Bronner’s. Dr. Bronner's dropped its B Corp certification last year, arguing that the widely recognized seal used by some 10,000 companies had become yet another “greenwashing and purpose-washing” tool for multinational corporations. The family-owned soap brand was one of B Corp's highest-ever scorers—ranking first in the world in 2015 and 2022—so its announcement carried a lot of weight. A few months later, B Lab, the nonprofit behind the certification, overhauled and strengthened its standards , introducing third-party auditing requirements, among other new, more stringent rules that came into effect in January 2026.…