A few weeks ago I got carried away and wrote a spontaneous reply to a LinkedIn post about the new Johnson&Johnson logo. Normally, I don’t really care very much about the shape of one logo or another, but that particular project reminded me of the decades I spent designing brands, the fights I had had with clients and colleagues about why we did what we did and why it mattered that we found out what our clients really needed, not simply executed what they told us to do. I suppose I am too old for this fight now, but now and again something awakens my old rebellious spirit. Of course I don’t know the full story, all the obstacles that are a reality when working for clients. But some of them are only excuses, and we need to remind ourselves that we don’t get hired to agree but to think different, even and especially when that is difficult.…