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Maryland Just Banned Surveillance Pricing on Groceries. Critics Say It's Basically Toothless
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Maryland Just Banned Surveillance Pricing on Groceries. Critics Say It's Basically Toothless

Gizmodo·Matt Novak·about 1 month ago
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Maryland Gov. Wes Moore signed a new bill into law this week designed to protect people in the state from so-called surveillance pricing, a form of dynamic pricing that adjusts how much is charged to a given consumer based on factors such as race, income, and ZIP code, among others. Maryland’s Protection From Predatory Pricing Act bans food retailers like grocery stores and third-party food delivery services from using personal data to adjust prices. And while many consumer advocates admit it’s at least a step in the right direction, others on the front lines warn it’s not enough. The bill targets only food retailers, so it doesn’t ban surveillance pricing for other goods and services, like airlines or clothing. And the only one who can enforce the law under its provisions is the Attorney General of the state, who has quite a lot of other things to look after at any given moment.…

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