A Step-by-Step Approach for CPG Teams Trade promotion management in consumer packaged goods has become increasingly complex. With promotional spending often representing 15-20% of gross sales, brands like Nestlé and Coca-Cola are investing heavily in technology that improves promotional effectiveness. This tutorial walks through the practical steps for implementing AI-powered analytics on cloud platforms, specifically for trade promotion optimization use cases. Before diving into implementation, it's crucial to understand that AI and Cloud Integration requires both technical infrastructure and organizational readiness. This guide assumes you have access to historical scan data and promotional calendars, along with executive sponsorship for a pilot project. The approach outlined here has been successfully used by multiple CPG organizations to improve promotional ROAS and incrementality. Step 1: Define Your Use Case and Success Metrics Start by identifying a specific business problem that AI can address.…