Sign up for the daily CJR newsletter. Since 2017 Vulture, New York magazine’s entertainment site, has hosted a pop-up studio at the Sundance Film Festival where it conducts interviews and shoots videos with actors and directors. This year, Vulture also provided a very specific piece of merch: a hat reading “Zero Oscar Nominations.” The hat is a reference to Cinematrix, Vulture’s movie trivia game, now celebrating its second anniversary. Using a grid-based interface, Cinematrix tasks players with responding to clues intersecting along an x and a y axis. (What is both a “Toni Collette” movie and a movie “Released Between 2000 and 2020”?) The hat was an instant hit with the Hollywood set, according to Neil Janowitz, Vulture’s editor in chief. Ahead of the Oscars, which airs Sunday, March 15, New York has been running a marketing drive for the “Nominations” hat. Aside from cheeky swag, Cinematrix has “become a very valuable business for us, especially in the past year,” Janowitz said.…