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DIRECTV Sets Sights on Genre-Specific Streamers With Curated Packages Organized by Interest
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DIRECTV Sets Sights on Genre-Specific Streamers With Curated Packages Organized by Interest

The Hollywood Reporter·Erin Lassner·21 days ago
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If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. In an ever-evolving streaming landscape, DIRECTV has made a play for genre-specific viewers, while continuing to accommodate those who want access to it all. Best known for its Signature Packages (the service’s comprehensive live TV bundles), DIRECTV has introduced more targeted — and therefore, more affordable — Genre Packs . Starting at $19.99 per month (following a five-day free trial period ), these streamlined monthly packs were created as a way for customers to tap into their specific areas of interest (i.e. sports, entertainment) without needing to commit to the provider’s more traditional offerings. Customers can either pick a favorite or mix and match for their ideal blend of TV and streaming apps. DIRECTV offers six main Genre Packs : MyEntertainment, MySports, MyNews, MyKids, MiEspañol and the MySports & MyNews Duo.…

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