Tyshawn Jones stars in a new campaign for Louis Vuitton ’s Pre-Fall 2026 Menswear Collection, marking a noteworthy first for the New York-born skateboarder . In the photos, shot by Oliver Hadlee Pearch, Jones, an official “friend of the house,” models pieces from the collection in Central Park. He’s joined by other models, who each showcase select pieces in a decidedly New York environment, all under the purview of Pharrell Williams , who currently serves as men’s creative director for LV. Below, get a closer look at Jones and company in the just-released campaign images. Following the first drop of Louis Vuitton’s Men’s Pre-Fall 2026 collection in April, a second release is slated for May 21. Back in March, Jones spoke about his Louis Vuitton association in an interview with Complex News. “I try to, like, push it into a different level and get people to appreciate it who don’t understand skateboarding.…