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Analysis: BBC, Sky & Netflix Dominate YouTube UK Reach But Niche Channels Drum Up Loyalty

Deadline·Max Goldbart·21 days ago
#B9j5oE10
#youtube#sky#netflix#digitali#gopher#million
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EXCLUSIVE: Traditional players like Sky , the BBC and Netflix reached by far the most YouTube users in the UK last year, according to new data. Sky News was the most-watched UK channel after being viewed by nearly nine million people, according to exclusive data shared with Deadline by Digital i , placing it around 500,000 ahead of the BBC in second. Netflix came third with 7.9 million. Both Sky and the BBC are represented twice in the top 10, with the Sky Sports Premier League channel and the BBC News YouTube channel also making the cut. The data spells out how viewing of traditional players’ content on YouTube has become everyday habit for millions around the country, but it also tells a story about how this content is very much being viewed in quick bites. Watch on Deadline In terms of hours viewed in 2025, the top 10 list for YouTube UK viewing is completely different to the reach list.…

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