I was wondering if it makes sense to steer Google Ads budget with adjusting the tROAS and not the budget itself. So for example if we are about to hit our monthy budget for one account we would increase the tROAS for the algorithm to not spend too much budget for the rest of the month. Same thing the other way around. Lower tROAS to increase spending instead of setting a higher budget. Of course the tROAS is not gonna be adjusted more than the typical 10-15%. Our agency does it like that for certain campaigns and it works for the most part, but i think it lacks some points. Mainly tROAS is for efficiency and not primarily for budget. Could be an additional lever, but not the main control for budget. Also if the tROAS is set extremly high (because budget needs to be saved) then the goal is way to unrealistic for the algorithm to achieve. Especially in setups with performance based bucketing, where we define ROAS thresholds, this reduces efficiency.…