Puma is “resetting” this year and the brand’s first quarter results showed a slight improvement. Over the first three months of 2026, sales at the German sportswear company fell 1 percent, in currency adjusted terms, to 1.86 billion euros. It was an improvement on the final half of 2025, when Puma sales had plummeted around 10, and then 20, percent during the last two quarters of the year. It was also above market expectations. Analysts had expected a decline of close to 3 percent and sales of only 1.82 billion euros. “Operationally, we were off to a solid start to our transition year in 2026,” Puma chief executive Arthur Hoeld, who took on the top job last July, said in a statement.…