Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data management, incrementality testing, and marketing mix modeling. Data Manager Updates Google’s Data Manager is getting a new visual summary with a map view in the coming months. The feature will show how data flows from platforms like BigQuery, Google Drive, HubSpot, and Shopify into Google Ads, Google Analytics, and Google Marketing Platform. In the coming weeks, the Data Manager API will also allow advertisers to combine foundational tags with additional data signals, including store sales. The Google tag is also getting a visual setup flow so marketers can set it up without writing code.…