The Swiss-based company Haelixa has created product traceability that provides forensic proof of authenticity. Year over year, it's becoming increasingly important for luxury brands to back their products with traceability for precious materials like gold and gemstones, both for regulatory and compliance bodies and for conscious consumers. Traceability has become a greater concern with the rise of counterfeiting and the growing demand for transparency in ethical material sourcing. We have seen several watch and jewelry brands taking matters into their own hands by establishing their own traceability programs, from Rolex to Breitling, as well as the entire LVMH group. Here, many brands are relying on the expansion of blockchain technology to create digital passports for their wares. However, one company is taking things even deeper to a forensic level.…