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Coinbase's manager shake-up: AI imagines the era after 'pure managers'

Business Insider·Hayley Peterson·27 days ago
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We let AI imagine Coinbase's future without 'pure managers.' The result is funny, unsettling, and much more efficient. What does management life look like at Coinbase in 2027? We let AI explore the possibilities. ModernewWorld/Getty Images Coinbase is cutting 14% of its workforce, aiming to become leaner and faster. Coinbase CEO Brian Armstrong wants to eliminate "pure managers" and embrace AI. We used AI to imagine the daily life of a future Coinbase manager. Coinbase is blowing up the traditional manager role. In a Tuesday memo, CEO Brian Armstrong outlined a sweeping overhaul: cutting 14% of its staff, eliminating "pure managers," and embracing "one person teams." Going forward, managers will oversee more than 15 direct reports and also direct fleets of AI agents. I fed Armstrong's memo into ChatGPT and asked it to imagine a day in the life of this new kind of Coinbase manager . The result is a funny, and at times unsettling, glimpse of the future he's describing.…

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