Poke The Bear preps "The Sandwich Reimagined" for Mellow Mushroom

2026-04-29

Poke The Bear's "The Sandwich Reimagined" campaign for Mellow Mushroom highlights new sandwich offerings at 10 restaurants, with plans for a nationwide rollout later this year. The campaign includes digital, social, print, out-of-home and in-restaurant channels. "Poke The Bear brings the kind of fearless, indie spirit we were looking for," says Elizabeth Brasch, executive vice president of marketing at Mellow Mushroom.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

SUBSCRIBE