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The Outlier Video Method: Using AI to Study What Works and Create Your Own : Social Media Examiner

Social Media Examiner·Michael Stelzner·3 days ago
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Want to use AI to scale video content research and production? Wondering how to create an AI system that will produce videos that attract your ideal audience? In this article, you'll discover how to use Claude Code to identify the videos already working in your niche, reverse-engineer what makes them successful, and generate scripts in your own voice. This article was co-created by Sandy Lee and Michael Stelzner. For more about Sandy , scroll to the end of this article. Content creation has always been a grind. You film, you edit, you script, you post… and then you do it all over again. Sandy Lee knows that cycle intimately. She grew a language-teaching YouTube channel to 550,000 subscribers across YouTube, Instagram, and TikTok starting in 2018. But she did it manually, and it nearly broke her. With three kids under seven, a full-time job, and client work, recreating that success from scratch wasn't an option. So when she discovered Claude Code in late 2025, she didn't just use AI to write captions.…

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