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World Cup Fever Is Fueling Fashion’s Soccer Style Takeover

WWD·Diana Tsui·19 days ago
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In a month, the FIFA World Cup officially kicks off with opening ceremonies in Mexico City, Los Angeles and Toronto. Being one of the most popular sporting events in the world, expect to see crowds of people decked out in their favorite jerseys in support of their respective teams. Soccer -inspired style is about to be everywhere this summer, and it’s not just dominated by male fans — women are embracing soccer in droves, incorporating aspects of the game into their everyday wear. Whether it’s jerseys, both of the traditional athletic sort or reimagined silhouettes, cleat-inspired footwear, or shorts and trackpants, it’s never been a better time to be a footy fan. This sudden uptick of interest in the sport was a no-brainer for Alexia Elkaim as her brand Miaou launched its second collaboration with Adidas . Consisting of track jackets and jerseys with corset details, knee-high soccer boots and wide-legged pants with stripes up the side, the collection was a hit with the majority of pieces selling out.…

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