There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it , keep reading. As a professional blogger, I’ve been snagging top positions in Google for well over a decade, but when answer engine optimization (AEO) started taking off last year, I dove in headfirst. Since then, I’ve gotten posts to show up in ChatGPT, and I’m proud to be part of a team that’s helped HubSpot become number one in AI visibility in its category, with a 1,850% increase in qualified leads in 2025 driven by our AEO strategy. Below, I’ll break down the essentials of how to show up in AI answers (particularly ChatGPT), including how the answer engine sources information, tactics for increasing your AI visibility, and common mistakes to avoid. Table of Contents How to show up in ChatGPT results starts with how answers are sourced.…