22% increase in traffic with no downtime 76% increase in conversion rates Talk to an Expert PAIGE, a leading denim and apparel retailer, faced significant technical complexity due to their existing ecommerce architecture. Seeking a faster and more reliable online experience, they reimagined their ecommerce strategy by adopting a simpler headless tech stack—one powered by Shopify, Next.js, and Vercel—that ultimately boosted their Black Friday revenue by 22% and increased conversion rates by 76%. Link to heading Overcoming inherited complexity When Director of Engineering Michael La Colla joined PAIGE, he inherited a overly complicated and nuanced system built on Commercetools, Angular, and Bloomreach. Despite this being a headless approach, integration and data syncing issues plagued the company’s technical capabilities and omnichannel goals. These limitations slowed innovation, delayed development, and created operational challenges across departments.…