AI has leveled the playing field. While you never needed a huge team to run a basic website, harnessing AI can help you achieve things that were previously out of reach (unless you spent thousands). But there’s a problem. New AI companies are popping up faster than ads on TikTok. Should you spend hours testing each and every one? Find three or four you like and stick to those? Or forget trying something new, and simply upgrade your go-to GPT to Premium? There is another way. Keep reading, as we take a closer look at what’s really going on and uncover which AI tools can really help creatives and innovators who are developing an online presence for the first time. Types of AI First, let’s break AI down into its types. It will make it easier to differentiate between them. Large Language Models These are our bread and butter — the “shoulders of giants” upon which everything else stands. ChatGPT , Grok , Gemini , and Copilot : These are essentially Swiss-army knives.…