Stay up to date with notifications from The Independent Notifications can be managed in browser preferences. All News Sport Culture Lifestyle (Getty/iStock) Americans currently manage an average of 5.2 subscriptions , incurring a monthly cost of approximately $69, totaling $830 annually. Despite widespread adoption, nearly a quarter of consumers , and 41% of Gen Z, admit to spending more on subscriptions than they can comfortably afford. A significant shift in consumer preference shows 36% of Americans are willing to endure twice the number of advertisements if it results in lower monthly subscription fees, with this sentiment rising to 46% for Millennials and 49% for Gen Z. The average cost of digital subscriptions has surged by 19% since 2020, impacting popular services like Disney+, Apple TV, and Netflix.…