{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Why digital audio is a must-have for your retail media plan", "description": "Digital audio offers retail media networks a powerful way to reach consumers during screen-free moments, creating a holistic full-funnel strategy beyond traditional display ads. This analysis explores how integrating audio into retail media plans drives incremental reach and brand resonance in a crowded marketplace.", "datePublished": "2025-03-30T08:00:00-05:00", "dateModified": "2025-03-30T08:00:00-05:00", "author": { "@type": "Person", "name": "Elizabeth Marsten", "jobTitle": "Vice President, Commerce Strategic Services at Tinuiti", "sameAs": "https://www.linkedin.com/in/elizabethmarsten/" }, "publisher": { "@type": "Organization", "name": "MarTech.org", "logo": { "@type": "ImageObject", "url": "https://martech.org/wp-content/themes/martech/assets/img/martech-logo.png" } }, "backstory": "This analysis is informed by industry data regarding the growth…