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Pokémon merch sells out at Target, resellers cash in

Business Insider·Jordan Hart·28 days ago
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Target's Pokémon apparel sold out fast. Target Pokémon and Target released a 65-item collection to high demand. One reseller made over $6,000 by selling 19 pullovers since the release. Pokémon-themed display cutouts from Target have also been listed for resale on eBay for $700. Pokémon's latest 30th anniversary drop with Target flew off the shelves, and resellers are cashing in. The franchise collaborated with  Target on a limited-edition drop  of about 65 items, which were released in stores on Saturday and online on Sunday. Much of the collection of apparel, accessories, and food — including special edition Pop-Tarts — quickly sold out, and some items are reselling on sites like eBay for well above retail. Some are listed for hundreds more. It's a sign of how massive the Pokémon craze has become . It skyrocketed to the world's No. 1 toy property in 2025 and generated $2.5 billion in US sales, according to market research firm Circana.…

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