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Framework is building a better couch keyboard because everyone hates the Logitech one

The Verge·Sean Hollister·about 1 month ago
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If you have a wireless keyboard with a touchpad that lets you control your PC from across the room, chances are it’s a Logitech K400 . Framework CEO Nirav Patel is betting that you hate using it — enough to buy Framework’s spin on the idea when it arrives later this year. He says that Logitech’s keyboard is precisely the reason he’s building a new one: “It’s that Logitech keyboard that everybody owns and nobody likes,” he tells me. “Everybody’s got the same keyboard, nobody likes that keyboard, and so we figured we can build a better keyboard.” When I heard him say this in an interview, it was a joy . That’s partly because Patel is one of the most mild-mannered tech execs I’ve ever met, someone who never criticizes a competitor in public — and partly because he’s absolutely right. My own Logitech K400, with its squishy buttons and bulky hollow plastic build, feels like a necessary evil rather than a device I actively like. I don’t know if Framework’s version is any good, mind you.…

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