K-pop has not only conquered the world, it has brought the world to South Korea. That was the somewhat unsurprising headline finding of a new research study commissioned by Airbnb as part of its ongoing collaboration with some of the country’s biggest music stars. Last week, Airbnb threw open the doors to a neon-lit, fully immersive experience created in partnership with K-pop boy band Cortis . At the same time, the company quietly dropped an in-depth report titled “Korea Calling: How K-Culture Is Driving a New Generation of Travelers into Korea.” While the Cortis experience lit up social media as fans flocked to central Seoul in hopes of getting a glimpse of one of K-pop’s fastest-rising groups, the research study laid bare the savvy strategy behind the global travel brand’s growing efforts to align its identity in Korea with the country’s greatest cultural exports.…