Insights from Microsoft’s Media Integrity and Authentication: Status, Directions, and Futures report It has become increasingly difficult to distinguish fact from fiction when viewing online images and videos. Resilient, trustworthy technologies can help people determine whether the content they are viewing was captured by a camera or microphone—or generated or modified by AI tools.  We refer to technologies aimed at helping viewers verify the source and history—that is, the provenance—of digital content as media integrity and authentication (MIA) methods. This technique, driven by the Coalition for Content Provenance and Authenticity (opens in new tab) (C2PA), a standards body dedicated to scaling these capabilities, as well as complementary methods such as watermarks and fingerprinting, have become critically important with the rapid advance of AI systems capable of creating, realistic imagery, video, and audio at scale.…