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Three million households skipping meals as cost of living hits – Which?
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Three million households skipping meals as cost of living hits – Which?

The Independent·Josie Clarke·about 1 month ago
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Three million UK households are being forced to skip meals and cut family visits amid cost-of-living pressures and collapsing consumer confidence, according to a survey. Which?’s latest Consumer Insight Tracker found consumer confidence fell to minus 62 this month – its lowest level since the height of the cost-of-living crisis in 2022. Some 71% of UK adults believe the UK economy will worsen over the next 12 months while just 9% think it will improve, the poll suggests. Which? found 85% of UK adults are now worried about food prices – up from 83% in February. This concern was forcing lifestyle changes as two thirds of households (67%) have made at least one adjustment to their shopping or eating habits in the last month to reduce how much they spend on food. The most common adjustments were buying cheaper products (43%), buying more supermarket budget own-range items (37%), and buying extra items when on promotion (31%).…

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