Key Takeaways DeFi product analytics requires onchain and offchain data integration because the blockchain records smart contract interactions that traditional tools cannot access while still needing web session and acquisition channel data. Each platform serves a distinct primary use case so teams choosing between Formo for unified product metrics, Dune for custom SQL queries, and Nansen for wallet labeling should match the tool to their team's core need. Blockchain data challenges like cross-chain fragmentation and complex nested formats require purpose-built DeFi analytics tools rather than adapting general product analytics platforms designed for Web2 applications. DeFi teams face challenges in understanding user behaviour due to fragmented data. Effective product analytics tools, such as Formo, Dune Analytics, and Nansen, provide essential insights for enhancing user engagement and decision-making. Key features to consider include data accessibility, scalability, and privacy-compliant attribution.…