4 min read Pune May 5, 2026 06:48 PM IST The founders of KYF from left to right: Mayuresh Gangal, Chetana Purushottam, Pooja Rathod and Samuel John. (Express photo) Written by Pranoy Mishra What if choosing what’s for dinner could actually help save the ocean? That’s the powerful idea behind Know Your Fish (KYF)—a voluntary initiative turning seafood lovers into ocean guardians, one mindful bite at a time. Founded by a passionate team of wildlife and marine biologists—Pooja Rathod, Mayuresh Gangal, Chetana Purushottam, and Samuel John—KYF began with a simple mission: reconnect people with the ocean through knowledge, awareness, and easy-to-use tools. Their goal? To make conservation a natural part of our daily lives, while ensuring both human communities and marine ecosystems thrive. At the heart of KYF is their beautifully designed online consumption calendar for the west coast of India. It doesn’t just tell you what fish is available — it tells you what you can eat with a clear conscience.…