It’s not too early to start planning for email campaigns you will be launching next year. To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “ Top Tactics to Improve Email Relevancy and Deliverability ” and included experts from MarketingSherpa and Return Path. In this post, I’ll provide a summary on some interesting data points and tactics to keep in mind as you plan for your 2011 campaigns. What is on the Mind of Marketers When it Comes to Email? Marketers are looking beyond cosmetic teaks to their emails to improve response rates. In the 2010 MarketingSherpa benchmark report, the Sherpa folk found that the most significant challenge for marketers when it comes to email is around relevancy. In fact ninety-five percent of marketers are looking to improve the relevancy of their emails. By relevancy, I mean sending the right message to the right person at the right time. Also high on the list was email deliverability.…