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Why Google Has Changed & Who's Really Paying for It

Search Engine Journal·Harry Clarkson-Bennett·about 1 month ago
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Money, obviously. But it’s deeper than that. Google’s market share has broadly held firm in the wake of everything AI. By held firm, I mean its share price has gone through the roof, and its AI offering is growing ever stronger. Happy, happy shareholders. Sad, sad people. (Image Credit: Harry Clarkson-Bennett) But I don’t think all is as rosy as it seems. Google’s search product isn’t addictive – as much as they’re trying to change that. Nobody hangs out there except saddos like us. And audiences – particularly younger ones – have options. They’re turning away from more traditional methods of information retrieval, and that’s a big problem. Even for Google. Google’s worldwide audience share by age group (Image Credit: Harry Clarkson-Bennett) Even the search engine giant isn’t immune. Older audiences – those already ingrained in the system – are taking up a larger percentage of their audience. The younger ones have more exciting and addictive options, and best believe they’re using them to find stuff.…

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