The infamous dating platform Ashley Madison just announced a massive global rebrand, and the sheer audacity of its new PR spin is worth talking about. Ashley Madison is officially dropping the “affairs” label and repositioning itself as a privacy-first destination for "discreet dating.” But if you’ve kept up with the company’s track record, you have a right to feel a little skeptical. SEE ALSO: OnlyFans 'baits and switches' customers with false promises, lawsuit claims ## Ashley Madison has a history involving a major data breach and fake profiles. In 2015, a catastrophic data breach exposed the information of millions of users and outed high-profile members, including Josh Duggar from *19 Kids and Counting* (yikes). The incident was also linked to at least two suicides at the time. To help smooth things over, its parent company, Avid Life Media, changed its name to ruby Corp. in 2016, and the site decided to (temporarily) drop its tagline: "Life is Short.…