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'We have seen the indoor market grow at the fastest rate since Covid' - Zwift completes strategic acquisition…

#tech#deals#quizzes#section#rouvy#zwift
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(Image credit: Zwift) Zwift has announced its acquisition of the indoor training platform Rouvy today. Rouvy , which is based in Czechia, was launched in 2017 by brothers Petr and Jiri Samek. The platform, which utilises real-life video footage for an immersive indoor training experience, announced its own strategic acquisition of FulGaz in early 2025 and announced a multi-year deal with the Ironman series at the same time. Article continues below “We have a huge amount of respect for what ROUVY has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences," said Zwift Co-Founder and CEO, Eric Min. "ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often. This is an exciting time for our industry and for cyclists worldwide.…

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