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Why can't newsroom leaders just be normal about AI? - Poynter

Poynter·Alex Mahadevan·about 1 month ago
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I’m more optimistic about generative artificial intelligence in journalism than most of my peers. So it pains me to see AI rollouts that are short-sighted — or even offensive — threaten the fragile truce between reporters and the technology. Newsroom leaders can’t seem to be normal when it comes to AI experiments. Take the latest dustups at the Cleveland Plain Dealer. The ideas: Use generative AI to write up reporters’ notes to reach more coverage areas, and in a weird escalation, create vertical videos featuring a talking building and avatars of reporters and editors to reach new audiences. Or at McClatchy, where a new “content scaling agent” repackages articles in new ways for different audiences (think summaries for newsletters.) As that was announced, reporters realized they may not control whether their bylines appear on AI content. And as The Wrap reports , executives were dismissive:  “If they don’t have the ability in their contract to remove their byline, we’re going to use their name.…

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