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The Olympic U.S. Ski and Snowboard Team’s Apparel Is Getting a Makeover by the North Face

Rolling Stone·Oscar Hartzog·20 days ago
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The outdoor brand just announced an eight-year partnership with USSS — and unveiled a stylish consumer collection coming in the fall If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Just like the broader fashion world, ski and snowboard clothing has seen a return to early Oughts styles in recent years, with baggy pants, graphic hoodies, and tees slowly replacing minimal, tech-y gear. Now, that style has reached the sport’s summit. The North Face was just announced as the Official Performance Apparel Partner of U.S. Ski & Snowboard, bringing its signature streetwear-inspired look to the next two Winter Olympics . We won’t see The North Face’s U.S. Ski & Snowboard kits on Olympic athletes until the 2030 Olympic and Paralympic Winter Games in the French Alps, but a commercially available collection inspired by the USSS gear will hit shelves in the fall of this year.…

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