Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics come last. This week, we’re covering: Strategy as a concept is even more misunderstood in the AI SEO era than it was in traditional SEO. Most “AEO/GEO strategies” I see are actually just tactics: Optimize for long-tail queries, add structured data, create FAQ content. These might be part of your execution, but they’re not your strategy. The result? Teams chase citations in ChatGPT without understanding if that’s a solution to an actual business problem. They optimize for Perplexity when the real challenge is protecting branded search volume. They copy competitor tactics instead of building on their unique advantages.…